Product Focus

Why Should You Use A Serum?

While it’s common knowledge that good skincare starts with cleansing and ends with moisturising, what should or could take place in the middle can sometimes be a mystery.

Enter serums. Targeted, multifunctional skin saviours. And your quick, easy way to ramp up the results of your skincare routine in one smooth sweep.

What is a serum?

Serums are, most commonly, ultra-light, water-based skincare treatments. They contain a higher concentration of specific actives in the formula which, when applied to clean skin, penetrate quickly and deeply to target specific skincare concerns both instantly and over time.

It’s a common misconception that serums can replace your moisturiser. While they help hydrate skin, they are water-based and so don’t create enough of a barrier on the surface of skin to prevent trans-epidermal water loss (TEWL). You should therefore apply them after cleansing and toning, underneath your regular moisturiser.

What do serums do?

Serums penetrate ingredients deeper into your skin, providing you with a more intense injection of nutrients. Make sure you seal in these benefits with a moisturiser. ESPA offers a host of serums to meet your specific skincare goals…

Fine lines? Try Instant Facial

Your glow-to product that revives skin when it’s feeling dull, providing radiance in an instant. A multi-action 3-in-1 formula that combines the benefits of a serum, essence and oil to revive dull skin, helping it to feel smooth and hydrated while looking radiant with a dewy glow. Infused with our Vital Nutrients Mineral + Omega Complex, Optimal Skin Instant Facial gets to work immediately, revitalising your complexion.

As the serum glides over your skin, soft-focus properties in Chlorella Vulgaris work like a second skin to help blur and even imperfections, while Sodium Hyaluronate helps to instantly visibly smooth the complexion and plump the skins appearance for a radiant, dewy complexion. An antioxidant-rich Macroalgae Cell Extract completes the trio and helps tackle dryness for silky soft skin.

As with our other serums, use it twice a day on cleansed skin, underneath your moisturiser.

Desire Glowing Skin? Try Optimal Skin ProSerum

The key to maintaining the tone, suppleness and smoothness of our complexion is moisturisation. When our skin’s barrier function is compromises and the epidermis’s ability to retain water, it’s hydration levels may suffer. Used daily, this intensely nourishing, revitalising serum helps to replenish and strengthen the skin’s natural moisture barrier so that even sensitive skin feels nurtured and healthy-looking. Sunflower Concentrate focuses on supporting skin’s precious lipid barrier and nourishing the skin, while a blend of Balloon Vine, Blackcurrant Seed Oil and Sea Fennel collectively work to soothe, nourish and help support the skins barrier function, for a vibrant and healthy-looking complexion.

Antioxidant-rich Turmeric is the final complexion-loving ingredient which helps to improve the appearance of your skin tone.

While it’s packed with actives, ProSerum is beautifully light and silky, making it comfortable to wear day and night. In the morning, apply two drops to cleansed skin underneath your moisturiser. At night, use it more as a face treatment oil and apply to size of a five-pence piece to your hands, then massage over your face, neck and décolleté.

Struggling with Sleep? Try Tri-Active Regenerating Bio-Retinol Sleeping Serum

Working progressively night after night to deliver exceptional results, skin appears rejuvenated and replenished for natural beauty and inner calm. A trio of Bio Retinols deliver all the benefits of retinol. Together, this dynamic trio tackle visible fine lines and wrinkles, creating a refined appearance. Upon waking, the complexion appears visibly brighter and skin tone is gently restored over time.

Smooth over cleansed and toned skin in the evening before bed. Follow with your favourite serum or facial oil, and moisturiser. To maximise results, ensure you exfoliate 3 times per week to remove dead skin cells.

Pollution and a busy lifestyle? Try Tri-Active Resilience ProBiome Serum

A clinically proven serum, with pre and probiotic technology, Peony and microalgae to help defend against skin stressors. Skin tone is visibly more even and radiance enhanced while elasticity and firmness appear improved.  Irish Moss Seawood holds strong anti-bacterial properties, working to de-congest the skin, whilst Neroli replenishes for beautifully soft, supple skin.

After cleansing and toning, use 1-2 drops morning and evening. Apply to fingertips and press gently onto face, neck and décolleté. Boost skin strength and vitality.

Thank you for reading.

Writer and expert